Link building is an essential part of a web sites development. It is something that every web site owner has to deal with if they ever want to see the light of day in Google’s search engine. The only problem that comes with link building is well – that you run into so many problems whenever you try to do anything on any sort of significant scale. The link building world can get very messy, and you will find that for the most part you will end up spending more time organizing everything than you will during the actually link building.
Develop a Plan
The first part of any successful link building campaign is to map everything out. There are tons of different ways to get back-links to your web site, but some are definitely better than others. You should stay away from things like spamming blogs with comments or submitting to thousands of free online directories – your time and money will be better spent elsewhere. Two better things to work into your link building campaign would be guest posting and submitting your sites to directories that cost money and actually make sense submitting your site to. You should never approach guest posting as just link building however. Guest posting requires great content and if you approach it with only link building in mind then you will soon find that your content will suffer, and hence your link building. Guest posting is a great way to gain traffic and exposure, but if you try to do it with out actually providing value to the web site owner’s readers then you will find you have wasted much time in your efforts.
Develop a System
You will find that investing in link management software will be one of the best things that you could ever do for your own website. Link management software allows you to organize your online relationships with other web sites in an extremely efficient and useful way. It will totally eliminate all the time you will have to spend organizing your efforts, and because of this fact you will be able to spend more time on the actual link building. This allows you to scale up to a level you never thought would be possible. If you provide SEO services, it also allows you to scale up your link building services as well.
Since you will be working out of your email for a lot of the work that comes with link building, it is essential that you build a separate email just for this matter. This is useful because there are a lot of email providers, like GMail, that allow you to create folders and labels. You should create folders and labels to separate and organize all of the emails that you are getting. That way you don’t have to repeatedly go back into your emails to search for information and details. Syncing your emails with your link management software is also a good idea because you will be going back and forth between the two of them. A good idea is to match the labels you create with the relationships status’s that you have with the recorded web sites.
After you have done these two things it will be time to go out and hire the resources you need to get the project done. You will know exactly what you need at this time because you will have been through the whole process. As long as you have the money to scale up you will be able to scale up – or you will be able to make money by providing this service for somebody else.